Middle- to upper-income singles living in the suburbs.
Singles ranging in age from 30s to 60s who earn a comfortable income. Some own their homes, and their careers range from management to service industry.
Movers and Shakers
Mobile suburban couples without kids.
More than 50% of these younger married couples have moved in the past five years. They earn comfortable incomes and work in management or professional careers. Some have completed college.
Wide Open Foyers
Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees.
Dollars and Sense
Suburban, financially savvy families.
More than 20% of these middle-aged married couples with children have a second mortgage or home equity loan. Most earn moderate incomes and work in management or professional occupations.
Wealthy married couples with children.
These affluent families live a very comfortable life in the suburbs. More than 20% have a family income over $125,000. Most have earned a college or graduate school degree, and most own their homes.